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The bathtub backstory:
The bathtub backstory:
This vision for Bathtub Creative was inspired by the resilience of our fellow creatives who fight for freedom from their bathtubs every day. If you’re inspired by people who continue to create in the face of invasion and adversity, tap that “donate” below or lather up with an official Bathtub Creative soap.
Bathtub Creative is a lather of love to the people of Ukraine benefitting the MacPaw Foundation. It all started when Ashley W met Julia Petryk in the Palais at the Cannes Lions in 2022. Besides being instantly inspired by each other’s stories – and outfits – they also built a friendship. Julia only had one ask that day … “don’t forget us.”
Julia Petryk | Jula@macpaw.com
Co-founder, PR Army | Head of PR, MacPaw
Ashley Walters | ashley@curiosity.fun
Chief Development Officer, Curiosity
About PR Army:
PR Army was founded within the first hours of the Russian full-scale invasion of Ukraine. The initiative includes 400+ members, including PR leaders of top Ukrainian businesses. PR Army’s goals include: elevating Ukraine’s platform on the global stage, raising awareness for financial and military needs, and combating Russian propaganda.
About MacPaw Foundation:
MacPaw Foundation is a nonprofit organization established in 2016 by MacPaw, a software development company based in Kyiv. Since the invasion, the MacPaw Foundation has worked to provide rapid aid to Ukrainians in the form of medicine, protective gear, and communications tech. MacPaw’s efforts have raised nearly $5.5 million to help support and sustain Ukraine's independence.
About Curiosity:
Curiosity is Cincinnati-based independent, full-service agency that lives and breathes the power of being strategically curious. With core capabilities in strategy, creative, media, and analytics, we believe that asking the right questions is the key to unlocking the right solutions. That’s why, when it comes to our client’s business, no question is off-limits. Because for us, it all starts with curiosity.
